French watch manufacturer Bell & Ross has announced the grand opening of its very first London Boutique in Mayfair, near Burlington House, the home of the Royal Academy.
Designed by architect Samuel Ward and inaugurated in 1819, the very British address reflects the enthusiasm of the era for arcades housing top-end boutiques protected from the inclement weather so common to London.
The opening of the new boutique in one of the most dynamic cities in the world highlights the importance and emphasis that Bell & Ross places on international expansion, with the brand currently present in more than sixty countries with thirteen exclusive boutiques and seven hundred points of sale.
“It is the ideal location for a brand which, since its founding, has combined tradition, elegance and high-tech watchmaking inspired by the world of aviation. It is the new place to go, asserting itself in a warm, personal and contemporary atmosphere” reads a statement issued by Bell & Ross.
Burlington Arcade has remained almost unchanged since it first opened its doors. The glass roof, seventy-two mahogany façades and its beadles, private guards attired in top hats and frock coats who were originally employed to maintain the safety of the arcade and who are still present today. The only exception to this, is the floor, which is now made of stone.
To date, more than forty luxury boutiques, with reputations forged by word of mouth and selling leather goods, shoes, gems, perfume, jewellery and watches are housed within the vicinity. Some, boast the Royal Warrant as suppliers to the royal family.