Maurice Lacroix, the official watch partner of FC Barcelona, recently unveiled a collection of 24 unique timepieces, designed individually by each player of the prestigious football club. Today, they are extending the same “money can’t buy” experience to the fans themselves, by allowing them to design, share and potentially win a unique watch of their own.
Just as with the 24 unique player’s watches, of which will remain “signature pieces” forever – each one as unique as the players who designed them, the winner will own a truly unique piece. Designed by them, for them.
This one-to-one design session with each of the players was a first of its kind experience, with the luxury watch brand setting up a complete design studio inside the FC Barcelona training facilities.
By doing so, they allowed the of superstar players including Messi, Neymar, Suarez, Iniesta, Piqué, Rakitic and Busquets to dive into the real Maurice Lacroix creative universe.
The process involved a vast array of material samples, dials, straps, hand-sketches and movements, of which were presented and discussed with each player. In the end, each was produced using Maurice Lacroix’s Powerlite material.
A second batch of the watches will be produced by Maurice Lacroix, never to be sold to the public. Instead, this “museum” collection will shortly embark on a World Tour and will be presented to the public in a series of exhibitions across Europe, the US, Middle East and Asia.